If you’re not getting the engagement you expected from your Twitter marketing efforts then chances are: Your tweets suck.
There’s more to Twitter than throwing out a few promotional links and asking how people are getting on today. So let’s take a look at why your tweets probably suck and what you can do about fixing that.
#Getting #Carried #Away with #Hashtags
Are you someone who feels the need to turn as many words as possible into a hashtag when tweeting? Then, when left with a few extra characters from your 140 character limit, throw a couple of extra hashtags at the end? If you are, then stop. Stop it now. It’s not beneficial to you. It’s not helpful to your followers. So why do it?
Hashtags should be used to highlight what your tweet is about. They should be used to categorise your tweet. Yes, they can bring traffic to your Twitter account, but only if you use hashtags correctly.
So what can you do about it? Well, the simple answer is to stop, take a step back and think about which words in each tweet you compose is important – which would you pick out as a keyword. There are plenty of tools out there which can help you to discover regularly used keywords in your niche such as Hashtagify.
One of the best ways to understand how to use hashtags is to see what the experts are doing. Kim Garst certainly knows what she is doing and just scrolling through her Twitter feed can provide you with a wealth of insight into how to tweet, what to tweet, how to use hashtags and so much more.
— Kim Garst (@kimgarst) March 10, 2016
Here’s one popular tweet she has made. A tweet that has gained a fair amount of attention, likes and retweets. Now look at how she has included hashtags in her tweet. They seamlessly blend into the content, but more importantly, there are only two of them.
Misusing Hashtags #DemDebate #NeedBreakfast
Overusing neatly brings us onto misusing. The whole idea of a hashtag is that it makes it easier for Twitter users to find your tweets. That’s why, when choosing your hashtags, you need to ensure they are relevant to what you’re writing. If you’re taking a quick peek at what’s trending and throwing one of those hashtags into your tweet for the hell of it, then you’re only going to do one thing and that’s annoy people. Hugely.
Like overusing, you need to instead carefully select relevant hashtags for each tweet you compose. Go back and read through the previous section as the same rules apply when misusing hashtags.
Buy this… And this…
Do you use every tweet to promote something? Are you constantly looking to take advantage of your followers with your tweets? Your followers are not idiots. They do not follow you to be bombarded with countless offers whether it’s reminding them of a special discount you’re running or just a simple link to buy something.
Yes, everyone expects to be sold to on Twitter by brands and businesses. After all, it’s one of the main reasons these accounts exist. But people also expect to learn things from these brands and businesses. They expect to be entertained. They expect help and advice when it’s needed. Remember, Twitter is not a one trick pony for your business.
Take a look at Coca-Cola, for example, who do a great job of not overselling but always linking back to their brand.
— Coca-Cola (@CocaCola) March 3, 2016
No direct selling. No asking people to click here to buy something. But they know that by tweeting something interesting and entertaining they’ll get likes and retweets which will only do one thing: Increase their popularity.
“Oh, Here’s my Blog Post”
This one baffles me. I don’t know if it’s naivety, stupidity, laziness or what, but how anyone can think you can occasionally tweet your latest blog post and call that marketing is beyond me. If you’re someone that only ever tweets when they publish a blog post then you really do such as Twitter.
When first pursuing Twitter as a marketing channel it can seem counterintuitive to promote other people and their content. After all, you went on Twitter to market your business and not someone else and their business. But herein lies the problem. Twitter isn’t a marketing channel. Twitter is a social network.
Hootsuite explain it best with their Social Media Rule of Thirds:
⅓ of your social content promotes your business, converts readers, and generates profit.
⅓ of your social content should surface and share ideas and stories from thought leaders in your industry or like-minded businesses.
⅓ of your social content should be based on personal interactions and build your personal brand.
Don’t be afraid to share relevant content that you find useful. It will only help you to become more respected in your field and ultimately lead to gaining more and more attention.
Marketing on Twitter is not as easy as it may first seem. But by avoiding the above mistakes, you can greatly improve your chances of becoming successful at pushing your business on Twitter:
• Avoid overusing and misusing hashtags by selecting highly relevant keywords that fit seamlessly into your tweets.
• Don’t oversell and constantly bombard people with offer after offer.
• Stop limiting yourself to promoting your blog post and get out there sharing other people’s content.
Twitter isn’t just about growing followers and then spamming them with your offers. Twitter is about building a reputation, becoming an industry influencer and providing value.
What are your personal thoughts? How have you changed the way you tweet over the months and years? Let me know below.