Facebook and Twitter are, by far, the most popular social media sites in the world. They’re juggernauts of the field: Every celebrity, business – hell, pretty much every person – has a Facebook page, and most have a Twitter profile as well. These sites allow users to manage their public profile, whether that means how a business appears to its customers or how individual users appear to their friends and family. It should be great news, then, that the two sites have taken steps to work together, allowing users to post Twitter content from Facebook and vice versa. You don’t even have to leave Facebook to post a tweet. Isn’t that fantastic? Well, no, it isn’t. In fact, you need to stop letting Facebook tweet on your behalf.
It should be great news, then, that the two sites have taken steps to work together, allowing users to post Twitter content from Facebook and vice versa. You don’t even have to leave Facebook to post a tweet. Isn’t that fantastic? Well, no, it isn’t. In fact, you need to stop letting Facebook tweet on your behalf.
“Why?” you may ask. While there are several reasons to keep your use of each site separate, we’ll start where every discussion of social media starts – privacy and security. Allowing Facebook to manage your Twitter account links the two at any given time, not just when you’re using the connection to tweet. That means that anyone who has access to your Facebook automatically gains access to Twitter, and it can work the other way around as well. Facebook hacking is a common activity, and there’s simply no reason to risk giving hackers access to two sites for the price of one.
Facebook’s Use of your Data
More insidious than hackers and friends playing tricks, however, is Facebook’s own hold over your social media. While warnings of Facebook’s ‘Big Brother’ type surveillance most commonly come from conspiracy theorists, they are unabashed in admitting that they do collect data from their users, and accept the same in order to target services and advertisements. Linking Twitter and Facebook opens up an entire other side of your life to this data collection – specifically for a site where you may be less careful about what information you share.
Twitter Posts are Unsuitable for Facebook – and Vice Versa
It’s not all doom and gloom though. Another reason not to allow Facebook to tweet on your behalf is that the two sites are innately different. Twitter limits the nature and length of what users can share, creating a unique atmosphere and set of expectations for users. Facebook doesn’t have the same limits, and a message written for Facebook often just isn’t suitable for Twitter consumption. Tweeting from Facebook is a good way to accidentally alienate, or even bore, your Twitter followers, but since your content is ‘good for Facebook’, and that’s where you’re posting from, you won’t notice until it’s too late.
And of course, on Twitter you are given the option to include hashtags and mention other users in different ways to Facebook meaning you could miss out on vital outreach and engagement simply because you want to save a few minutes.
You’re Betting Using a Proper Social Media Management Tool
The final reason not to let Facebook tweet on your behalf is that there are far better tools for the purpose. Services like Buffer, Hootsuite, Sprout Social, Sprinklr and Send Social Media allow you to manage your social media from a central hub. That means a single space from which you can post to Facebook and Twitter, but without any of the drawbacks listed above.
Whatever benefits Facebook offers in posting to Twitter – not having to switch sites, or sharing similar content to different places at once – are offered by social media sharing services, but there’s none of the data gathering and lost meaning that are otherwise risked.