Knowing when your Twitter followers are most likely to be around means you can carefully schedule your tweets for maximum exposure and reach increasing the chances of engagement. However, a surprising number of people, marketing their business on Twitter, make a terrible assumption. An assumption that their followers are around, roughly the same time of day, as themselves. This couldn’t be further from the truth. But don’t take my word for it. Let’s take a look at how you should (and shouldn’t) decide how to time your tweets.
But don’t take my word for it. Let’s take a look at how you should (and shouldn’t) decide how to time your tweets.
Why Using Case Studies and Research is Pointless
I love Neil Patel: His blog. His businesses. His knowledge. It’s all inspiring. And yes, I am setting myself up to now potentially insult him. He wrote a blog post and produced an infographic all about the best times to post to social media. According to Neil Patel, 5pm is the best time to tweet if you’re looking for retweets. Sounds great. The problem is, every Twitter account is different. Every business is different. Every follower is a different person, with different habits and a different daily routine.
These generalisations all make scheduling your tweets sound easy but they’re certainly not the most effective way to plan the timing of your tweets.
But Neil Patel isn’t the only well-known influencer who blogs about these general rules (so sorry for picking on you Neil). Others include HubSpot, Contently and Social Media Examiner. All of which I highly admire and respect and perhaps I’m missing something?
So now that I’ve criticised anyone who writes a case study, blog post or infographic on the timing of tweets, I guess I’d better come up with a better solution?
How to Use Buffer and their Optimal Timing Tool
Buffer is, hands down, the best social media scheduling tool out there. No competition. I’ve used a few options out there and can’t imagine scheduling tweets and Facebook posts with any other tool but Buffer. If you’ve got an account with Buffer then you can take advantage of their Optimal Timing Tool. Just navigation to the Schedule tab when logged in and scroll to the bottom to find the following:
Once you’ve clicked on the link, all that’s left to do is select the account you want to optimise and how many times a day you want to tweet. You can see exactly how it works for the @twoostly account below:
Buffer looks at the X points during a day when engagement is at its highest (where X is how many posts a day you want to make). It’s then a case of submitting those new times to Buffer and all future tweets, made by Buffer, will adhere to your new schedule.
How to Use Tweriod (for those without Buffer)
If, however, you don’t use Buffer then all is not lost. Instead, you can use the freely available online tool Tweriod. All you need to do is head over to Tweriod, connect it to your Twitter account and within an hour or two, you will receive a report on the best times to tweet.
Your report will be simple to understand. Just make sure you take a note of the best times to tweet.
Do remember, however, whether you use Buffer or Tweriod, these times are guidelines and chances are you will end up getting someone’s attention no matter when you tweet.
Do you use any other tools to determine the best times to tweet?